Privacy Policy

This is the privacy policy of:

Dierendonck Butchery BVBA,
with its registered office at Albert I Laan 70, 8630 Veurne, Belgium,
registered with the Crossroads Bank for Enterprises (CBE)
under number BE 0559 850 148
(hereinafter referred to as ‘Dierendonck’).

Your privacy is important to us

Your personal data. You share your data with us so we can provide you with the best possible service.

It’s important for us to let you know why we need your personal data and how we use it. You will find an explanation below of some of the reasons why we ask you for information, how we obtain and use that data.

Please carefully read through this privacy policy, as it contains essential information about how we process your personal data and which cookies we use.

When we refer to ‘personal data’ in this privacy policy, we refer to information you share with us about yourself, such as your name, address, e-mail address and phone number, but also which products you’ve purchased, for example, or any e-mails you’ve sent us.

By sharing your personal data with us, you declare that you have read this privacy policy and also that you explicitly consent to it, including our processing of your data.

Should you have any further questions about this policy, please contact us at


Dierendonck is compliant with the “Law of 8 December 1992 on privacy protection in relation to the processing of personal data”, as modified by the “Law of 11 December 1998”, as well as the anti-spam provisions of Book XII of the Economic Law Code concerning the “right of the electronic economy”.

With this Privacy policy, Dierendonck also complies with European regulation 2016/679 of 27 April 2016 (the GDPR) concerning the protection of personal data.

Dierendonck takes responsibility for the processing of your personal data. A declaration has been made to the Belgian Data Protection Authority regarding the processing of your personal data.

What data do we collect and why?

You share data with us in different ways. We use both data we have received from you and data we have collected ourselves, such as data about your visit to our website.

You are not obliged to share your personal data, but please note that it may be impossible for us to offer certain services to you if you refuse to allow us to process your data. You are solely responsible for the accuracy of the data you share with us.

Dierendonck will only use your personal data for the following purposes:

  1. Anonymous data

This is data you share with us without registering: IP address, surfing behaviour, the last browser window you opened, search terms you enter. We use this data to keep our website running smoothly and improve it. This also means we compile anonymised statistics based on your personal data (always ensuring that the identity of specific individuals or companies cannot be traced), with Dierendonck’s legitimate interest to continuously improve its website and services as the legal basis.

  1. Your account

You can create an account on our website. We save the following data in your account: your name, address(es), phone number, e-mail address, delivery and payment details, and any other information and interests you enter. We store this data so that you do not need to enter it again each time you visit our website or place an order. We also use the contact data you enter to get in touch with you if we have a question or comments on your order, or to ask you for your opinion (see “Your opinion”).

The legal basis for the management of your account on this website is the fulfilment of a contract you requested. You can delete your account at any time. To do so, please contact our customer service.

  1. Online orders or reservations

To place an order or make a reservation, we need your name, e-mail address, address(es), payment details and telephone number. We need these to deliver and invoice the products you ordered, with the fulfilment of a service you requested as the legal basis. We use this data to deliver your order, update you about your order/reservation, or to contact you if we have any questions or comments about your order.

If you order anything from Dierendonck and use your account to do so (see “Your account”), we register the order in your name. We then use this data to conduct statistical and generalised analyses of your purchasing behaviour, as well as for profiling.

  1. Fraud

Your payment details may be used to detect fraud and other irregularities.

  1. Subscribing to our newsletter

You can sign up to receive our newsletters. When you subscribe, we ask you to enter your name, e-mail address and preferred language of communication. This allows you to stay informed of our offers, promotions and the latest trends, and lets us invite you to events.

The legal basis for this is always your explicit, prior consent.

Should you no longer wish to receive our newsletters, you can always unsubscribe by clicking on the link at the bottom of the e-mail you received or calling our customer service.


We may also use your personal data for direct marketing if you give your additional, explicit consent to this (“opt-in”).

If you are already included in our list of customers who consent to receiving marketing material, whether digital or on paper, Dierendonck may use your data to send you marketing material or other communication about Dierendonck, its products and/or services.Dierendonck may use the data you shared to update its archived documents.

You can withdraw your consent at any time, without citing a reason and without incurring any penalty, for example by clicking on the unsubscribe link, which you will always find in the footer of our promotional e-mails, or by contacting our customer service.

Who has access to your data?

To be able to process your personal data, we grant our employees access to your personal data. At Dierendonck, data is only accessible to employees responsible for processing of data, who require access to be able to fulfil their tasks. We contractually oblige these employees and appointees to offer this data a similar level of protection as that offered by this Privacy policy.

Communication to third parties

Occasionally, we rely on external parties to offer certain services, such as shipping and delivery services, the processing of credit/debit card payments, marketing activities or customer service, for example. This means that in order to complete certain tasks or conduct certain research, we temporarily share personal data with third parties when they need it to be able to perform certain services for Dierendonck and, by extension, for you. We always sign a contract about this data transfer with these third parties, and strictly limit the data we share with them to nothing but the essentials they need to be able to perform their role. These third parties never have the right to use your data for their own purposes and are required to delete your data as soon as they have completed their assignment. These third parties are strictly monitored by Dierendonck, to ensure your privacy is safeguarded.

In exceptional circumstances, we may also share your data if we are legally obliged to do so by certain regulatory or legislative bodies or the judiciary. It may occur that Dierendonck is obliged to reveal your personal data following a court order or to comply with other imperative laws and/or regulations. In that case, we will endeavour to give you reasonable notice of this, unless we are subject to legal restrictions.

We may also share your data if our organisation or a part of it is sold and the buyer needs your data to be able to keep providing its services to you. In the event of a total or partial reorganisation or a transfer of Dierendonck’s activities, requiring a reorganisation, transfer or cessation of our professional activities, or if Dierendonck goes bankrupt, your data may be transferred to new entities or third parties. We will make reasonable efforts to inform you in advance of the fact that Dierendonck will be transferring your data to the said third parties, but you also acknowledge that this may not always be technically or commercially feasible.

Dierendonck will neither sell nor lease, hand out or grant third parties any other form of commercial access to your data, except for in the aforementioned cases or with your prior consent.

Duration of data retention

We store and process your personal data for as long as necessary to serve the purpose for which we process your data and on the basis of the contractual relationship between you and Dierendonck.

Accessing, modifying or removing your data

When you become a Dierendonck customer, we store certain data. You have several rights in relation to this data.

  1. Right to access and inspection

You have the right to consult your personal data and the ways in which we use your personal data at any time and free of charge.

  1. Right to rectify, remove and restrict

You are free to decide whether or not you wish to share your personal data with Dierendonck. You also always have the right to ask us to correct, modify or remove your personal data. You also have the right to ask us to restrict the ways in which we process your personal data.

You understand that we may no longer be able to offer your certain services or products if you refuse to share your personal data with us or ask us to remove it.

  1. Right to object

You also have the right to object to the processing of your personal data for serious and legitimate reasons. You also always have the right to oppose the use of your personal data for direct marketing purposes, without having to give any reason for this.

  1. Right to free transfer of data

You have the right to obtain your personal data which is processed by Dierendonck in a structured, commonly accepted form that is readable by machines and/or to transfer this data to another data controller.

  1. Right of withdrawal of consent

If the processing of your personal data is based on prior consent, you have the right to withdraw your consent.

  1. Exercising your rights

You can exercise your rights by sending a clearly worded request by registered mail to:

Klantenservice Dierendonck
Albert I Laan 70
8630 Veurne

Your request should clearly state what data you wish to gain access to, correct or delete. Should you wish us to delete your data, you must specifically motivate your request. Your request should be signed and dated and be accompanied of a copy of the front side your identity card. If these conditions are met, Dierendonck will fulfil your request as quickly as possible and inform you when it has done so.

If you exercise your right of inspection, Dierendonck will provide you with an overview of your data that is as complete as possible. It may occur that some personal data from standard back-up, log, history or archiving files is not included in this overview. That data is not part of the personal data we commonly process and can therefore neither be made immediately available nor communicated with you. This data will however be removed from these files according to standard processes.

You can also always simply inspect your data and modify it if necessary in your online account.

  1. Automatic decisions and profiling

Profiling is part of the processing of your personal data, which means we may subject your data to automated decisions.

  1. Right to lodge a complaint

You have the right to lodge a complaint with the Belgian Data Protection Authority:

Data Protection Authority
Drukpersstraat 35
1000 Brussels
Tel +32 (0)2 274 48 00
Fax +32 (0)2 274 48 35

This does not preclude the possibility of action before a civil court. Should you suffer any damage due to the processing of your personal data, you can submit a claim for damages.

Dierendonck keeps your data secure and confidential

We have developed security measures with a technical and organisational setup designed to avoid the destruction, loss, falsification, modification, unauthorised access or unintentional communication to third parties of the personal data we have collected, as well as any other unauthorised processing of this data.

Under no circumstances can Dierendonck be held liable for any direct or indirect damage resulting from the wrongful or unlawful use of personal data by a third party.

You must respect our security regulations at all times, for example by preventing any unauthorised access to your login details and password. You therefore have sole responsibility for all use made of your computer, IP address and identifying data from the website, as well as for ensuring confidentiality.


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